Like a mafia-inspired clan, Apple demonstrate why they are the don of the music industry by giving Beats Electronics a warm welcome into their family via a message on their website.
Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We’re delighted to be working with the team to elevate that experience even further. And we can’t wait to hear what’s next.
Their acquisition of Beats is finalised and their control of it is now active. The Beats website has also received an update.
There’s a new instrument in the Apple family. Musicians rely on their instruments to give structure and form to their imagination. At the dawn of digital recording, the Macintosh computer was the instrument of choice. At the beginning of portable digital music, the iPod placed the library of the world’s music in your pocket. The iPhone became not only an instrument for music, but also the centre of your connected life. The iPad extended this capability with a user interface and apps that allowed you to compose a symphony on the tube. Starting today, we at Beats are fortunate to add our instrument to this legacy by joining Apple.
All new Beats purchases will go through the Apple Online Store and all purchases made from the 1st August will receive after-sales support from Apple.